By: Loise Shiimi
This year, the Ondangwa Trade Fair will allocate around N$200,000 for entertainment, including performances by various artists.
This announcement was made by Ondangwa Town Council chief executive officer Ismael Namugongo, during an interview with Eagle FM on Thursday.
Namugongo explained that these funds are intended to support artists and encourage those interested in entering the industry.
Speaking on the criteria for selecting artists to perform, he stated that the selection process considers the artists’ identities, values, and discipline.
“We do not simply choose any artist; if an individual has a poor reputation, it sends a negative message to the young talents who attend the trade fair. Furthermore, many entrepreneurs may hesitate to invest in the Ondangwa Trade Fair if the brand image is tarnished by poor choices in artists,” clarified Namugongo.
He encouraged artists to set a good example on stage and showcase their talents with professionalism.
Regarding the frequent inclusion of well-known artists at the trade fair, Namugongo explained that this practice allows them to share their knowledge and experience with up-and-coming artists.
“For this year’s trade fair, only about four well-known artists will perform, while the rest will be emerging talents. This initiative is designed to help the new artists learn important values, such as punctuality and professionalism,” he added.
Local musician Ananias “Kastyle Ndonga Boy” Paulus shared his experience regarding performance opportunities at trade fairs and expos, noting that his initial booking went smoothly.
“I was booked for the Helao Nafidi Expo, and the process was seamless; I received my payment without any issues. However, it’s crucial that bookings be fair and not just favour the same artists repeatedly while leaving others without exposure,” he explained.
He also pointed out that without sufficient support, the industry may suffer, leading future generations to shy away from pursuing careers in entertainment.
Another local artist, Paulus “KangweSon” Leo, shared his frustration with the selection process for trade fair performers, revealing that he has never been booked despite applying multiple times.
“I have never been selected to perform at a trade fair, despite consistently applying and paying the required N$500 fee. It seems unfair that our funds are used to compensate artists who are chosen while others like me go disregarded,” he expressed.
Despite the difficulties faced in securing performance opportunities through town councils, Leo noted that he has found success in being booked for events hosted by private entrepreneurs.
To address these challenges, he suggested that the government provide more support to the entertainment industry to help it flourish and create more job opportunities.
“I employed three permanent staff members, including dancers and a DJ. If the government could recognise us more and provide additional support, we could create even more opportunities for talented individuals,” Leo concluded.
