By: Cornelia Nel
Dear Namibian Tourism Brands,
Your sunsets are perfect.
Your dunes are cinematic.
Your guesthouse is gorgeous.
But let’s talk about the gold mine you’re not tapping into — and no, it’s not just your view…It’s your story.
Right now, everyone’s showing the same drone shots, the same generic captions:
“Escape. Unwind. Discover Namibia.”
Beautiful? Yes. Memorable? Not really.
You know what is memorable?
- A campfire story from a guide who once chased a honey badger out of a tent
- A handwritten note a guest left behind.
- A behind-the-scenes look at prepping a bush breakfast at sunrise.
People don’t travel for rooms. They travel for moments.
And the brands that win? They bottle those moments and share them with the world.
Real stories. Real people. Real emotion. That’s what builds loyalty — not just bookings.
So here’s your challenge:
Next time you post, don’t just sell the view.
Tell the story behind it.
With passion and purpose,
Cornelia Nel
Cornelia Nel is a Marketing Strategist for Dream-Makers & Storytellers
