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NCCI call for music industry support

Mon, 23 June 2014 01:33
by Business Writer

Namibia Chamber of Commerce and Industry (NCCI) Northern Branch Chairperson Tomas Iindji has called on local musicians to remain resolute in growing their industry which he believes will be a good source of employment.
Iindji was speaking at the celebrations of the World Music Day where he said NCCI have the determination and commitment to promote the music industry in Namibia.
“We in the Northern Regions take great interest in the hosting of this event because it embodies the wider Government‘s Policy of empowering the Youth in fostering socio-economics development. The youth in our country are recognised as the future leaders of tomorrow. A Nation that does not invest in the development of its youth is hopeless to fail. The Youth are the driving force in the continuous process for social, political, cultural and economic development of any given country,” he said.
He called on corporates to support local music. “Local music is lekker! The local music industry in Namibia is growing at phenomenon rate and adds value to music products thereby leading to industrial growth in our country,” he said.
He said local music amplifies the traditional medium of communications depicting various circumstances and situations that reflect and characterize our past, present and future aspirations.
“Another disturbing trend in Namibia is the connected emergence of the pirating of music of genuine musicians. Musicians go to great lengths to compose and market their music, only to be pirated by crooked individuals who make a living by being parasites on hardworking musicians.
“ My humble appeal to all Namibians is to stand together and report all those crooked elements in our society who make themselves guilty of duplicating authentic music onto fake cassettes and compact discs using Personal Computers, to the authorities for criminal prosecution. Remember that such destructive elements in our society are destroying and retarding the growth of the music industry in our country. The bottom line is that pirating of music is like stolen property and is therefore theft; hence, Namibians should not simply buy fake cassettes and compact discs at all,” he siad.
He added that music will also be raising morale towards the forthcoming elections.
 “As our great motherland prepares to go for National election in November this year 2014, I can confidently say that music would be the major driver bringing Namibian together into a mood to attend and cast their vote as part of everyone democratic rights and merry making.”