Advertising agency, Advantage Y&R, has received international renown through the Epica Awards in the overall print category.
Epica organises annual competition for advertising agencies worldwide. Its aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.
Advantage Y&R managing director, Truda Meaden and the creative director, Patrick Held, travelled to New Delhi, India, to receive the crystal trophy.
“This award, as well as other recent ones achieved at the SA Loeries and the D&AD confirms that we, as a Namibian advertising agency, are fully capable of work that is creative, technical and effective for our clients; work that stands proudly on its own feet and is competitive on the global market,’ Meaden said.
She added, Advantage Y&R, in its staffing complement of 30 people, conforms fully to affirmative action objectives and offers “sky’s the limit” career opportunities to talented Namibians, who wish to make their way in this exciting ‘brand building’ and advertising industry.
The grand prix from Namibia’s Advantage Y&R shows travel books and souvenirs of adventurous journeys arranged on a bookshelf in the shape of the Land Rover Discovery 90, instantly conveying its message in any languages without any caption; as the Land Rover, it is the vehicle synonymous with adventure travel.
Jury President for International Advertising Awards, François Kermoal, commented: “This beautiful image touches the imagination and makes you dream, which should be the aim of all advertising. And of course it captures the spirit of Land Rover without showing the product.”