If the tough competiveness in the music industry is anything to go by, then it is reasonably safe to predict a number of local artists will be downright irrelevant in two years’ time.
This industry has seen a number of talented and not-so talented artists vanish into thin air and as we speak, the musical careers of some hang by a thread.
Take a look at Qonja, for instance; his career has not been the same since he deviated from real kwaito to gospel kwaito. ‘Koek n Jam’ is the song that arguably made him. It was followed by his second biggest song to date, ‘The Good Life’, which was released in 2008.
However, it remains to be seen whether or not Qonja will still be known as a kwaito, or even a gospel artist in 2015, as his career now survives by an oxygen mask.
Other artists sharing the same candle-in-the-wind existence are Streetkidz, Berthold, Swartbaster and perhaps hip hop lads like KK and Lil D.
For Streetkidz, its musical creativity has been questioned before and has since failed to make a mark since jumping ship from GMP to Izinyoka Entertainment.
“In my view, the Streetkidz trio is history. It’s funny how grass looks greener from afar, as people forget it was always the animal manure that helped it grow. Simple translation, manure is actually sh@t,” says kwaito artist, Blacksheep.
Just when you thought the ‘Ding-Dong’ song was good enough to guarantee a long life expectancy, Swartbaster is one of the artists whose career is gasping for air.
“He is quite unpredictable, you know, but the way things are going at the moment, it is highly unlikely to see him still musically alive in 2015,” says another industry pundit, Jackson “Five” Auanga.
Although vocally strong, Rock n’ Roll artist, Miss H, is one of those who live a borrowed life. Let’s just say much of hers is to do with her album failing to push enough units off the shelves.
“I like her music. But I don’t think those small-time live shows at the Playhouse Theatre are enough to guarantee longevity,” says a patron of the Playhouse Theatre, Martin Schiefer.
Rising to fame in 2011 with his debut album, ‘Die Koning van die Suide’, S-Man thought he was and would remain the best Afrikaans rapper in the country.
Last year, he released another album, which sort of made headlines - sort of - but he is in our top six artists who are likely be just ships passing in the stillness of the night, come 2015.
‘Million Dollar Chick’, Ru, is arguably the only local female rapper who stands out, at the moment. However, it remains to be seen if she will stick around for long. Let’s face it, it’s all fun to imitate Nikki Minaj and all, but hey, even Nikki will soon get tired of ‘trying too hard’.
All in all, these are just some of the artists whom we predict will not last in local music industry and are likely to suffer the same fate as the likes of Ngutti Fruit, Snazzy, Chuckies and Punch, etc, not to mention Mappz who never really got to launch his musical career despite the evident talent.