Fond of sharing love with family members around a table decked with warm delicious food, Joy Sasman acquired a deli called Joy of Food.
Joy of Food, situated at The Village in Eros at the corner of Liliencron Street and Robert Mugabe Avenue in Windhoek, serves buffet breakfast with lots of artisan bread, cheese and tapenade amongst many more choices. The deli also offers lunch until late Fridays to allow customers to unwind after a hectic week.
Sasman decided that her deli will not have breakfast menu because she wants the clients to come get what they wish from the buffet as if they were preparing themselves breakfast from home.
“I believe that food is associated with nurturing, good memories and times from family and friends. That is the reason I chose the deli name Joy of Food because I think the joy of life is expressed through the delight of food,” she says.
There is a big wooden table sitting at the centre of deli where people sit around and converse while partaking of cappuccino and munching on the freshly baked bread from the deli’s kitchen.
The deli also offers a variety of hand-crafted chocolates, single variety olives and olive oil, fresh produce from the organic box and various cup cakes and cakes baked on site.
They also have cheese sourced from Mariental and their coffee is supplied by Swakopmund-based Slow Town Coffee Roasters.
Sasman emphasises that the products found in the deli are made locally because they are trying to shy away from imports.
Still with the Development Bank of Namibia as the manager corporate communications until July this year, Sasman has decided to quit and focus on the deli.
The fact that Sasman is giving up a job she had held for nine years means passion for making food.
“It still feels unreal to leave a job I have enjoyed for so long but I am excited about what the future holds and investing in a business I know brings people together,” she says.
Her decision to quit, she says, came after her partnership with two friends.
The three will split duties among them. One will take up baking while the other makes pasta and the last one making sweet products.
Their ultimate aim is to create a place where other women will visit to buy fresh organic produce for take away or consuming within the deli.
Now employing four permanent staff, the deli has just been open since last year under the name Moiya Artisanal deli run by Liezel Louw, a professional interior designer.
Since Louw shares the same vision with Sasman of promoting grown Namibian products, she was satisfied with the take-over.