In order to take a new leaf in life, James David co-founded James Investment CC which deals with accommodation and transportation.
James Investment CC operates from Windhoek and offers affordable accommodation for tourists in Namibia and also has a shuttle service for transportation.
His business deals mostly with Angolans as being a Portuguese speaker, he can even translate for them.
“ The business started as I realised that our country receive so many visitors from Angola ,who are always looking for accommodation and someone who can transport them around, while doing their errands, which I then invested in as it represented a niche in the tourism sector,” he says.
He travelled to Angola to market his business further and make sure prospective travellers knew him.
While he started his business by acting like an agent searching for accommodation for the clients, he and his spouse slowly expanded the business into a construction company where they build their own flats which they then rent out. They also do renovation of old flats and give them a new look.
The first set of flats built is located in Walvis Bay and he is busy completing another set of flats in Windhoek, which he points out became possible through their hard work, as they have never received a loan from a financial institution.
He currently employs ten permanent workers in his business but occasionally, sub-contracts more workers for extra work especially when it comes into construction.
Before venturing in the tourism sector, David owned a pizzeria situated in Hochland Park from 2006, but he then sold it in order to shift into his present business.
He has undertaken various courses to empower him in his business and has received a certificate of entrepreneurship from Wits University after a one-year stint and has also attended courses given by Namibia Business Innovation Centre (NBIC).
David’s journey into entrepreneurship started almost ten years ago when he owned one old taxi car that he describes as a ‘ skolokolo’(a very old noisy car) which he used to transport clients around Oshakati and sometimes in neighbouring towns of Oshakati for a living.
Growing up, he had always dreamed of imitating his father who was also a businessman, hence had inspired him to one day own his own company.
So, once he managed to own the ‘skolokolo’, he saw an opportunity into making ends meet to support his mother who was then separated from his father and also to support his own daughter.
Unfortunately, as a young man eager to make money quickly, he took part into illegal actions in 1994 which sent him in jail for a period of eight years, but due to his good behaviour it was cut to four years and was liberated in 1998.
Eager to make a U-turn from his earlier mistakes, he had decided to be a born-again Christian and has even undertaken correspondence studies to finish high school.
“My time in jail was a wake-up call for me; it had not been for it, I would maybe not have changed my ways so I am thankful that it led to me turning my life into the right direction. It has also showed me that I can use my experience into helping other youngsters who are struggling. I am doing a lot of motivational speeches in schools to empower youngsters,” he stresses on.
After the jail time, he sold the car and then decided to pursue theology in an institution in Cape Town for four years. Upon his return, he worked for a Christian organisation as he felt it was his duty to help youngsters like him to embark on the right path in life.
“It is important to have faith in God and also have a vision and power by dreaming big and believing in your mind. I teach youngsters that despite hardness, they have to believe in something bigger than them and know that if they work hard, they will overcome their circumstances,” he concludes.