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Cater to inspire

Mon, 13 May 2013 01:57
by Business Writer

Instead of being a statistic in the ever increasing unemployment rate, Alexander de Songh (21), decided to take destiny in his hands and ventured into the food industry by opening A.N Catering.
Songh’s catering business offers take aways and platters. He prepares various  types of  brotchen such as cheese, ham and tomato brotchens, chicken mayo as well as eggs, onions and mayonnaise brotchens which goes for N$10 each.
He also does braais which cost N$50 each. His platters are mostly made of chicken curry, mince curry and few other specialities.
He is currently operating from Grysblock, Katutura, Trumpet Street 331 and he mostly work on orders since the beginning of the year.
He not only takes the orders but does deliveries free of charge to his customers.
Coming from a family where the grandmother and the mother who are fine cooks, their skills inspired him to learn as much as he could.
“I always wanted to be my own boss and do something I am passionate about. It took me a while before deciding what to go for. I wrote down all my ideas on the paper and I finally discovered what my calling was,” he says.
Through word of mouth, his business is slowly but surely getting more calls from different people and is happy as he has orders on a daily basis. This avid pool player which he sometimes does on a competitive level, takes such opportunity to advertise the business.
His profits help him buy the ingredients he needs for the next orders as at this point, he is only using money he saved from the casual works he did before he started his own.
The dynamic Songh wanted a business he could identify with and could get to meet new people, interact with them, hence getting feedback on his food.
Through their feedback, he then tries to improve his products because he only strives to keep getting better at its business.
Starting his own business was also stemmed by the fact that he wanted to inspire other youngsters that with determination, ambition and vision, they are capable to live their life in an honest and progressive way.
As he put it, one does not necessary need to be highly educated to have good ideas, but to find ways to implement them into a successful venture.
“Starting my own business was a good idea as it will help me grow into a more independent individual who will in turn be able to support my extended family. I want to inspire other youngsters to take care of their own life no matter what circumstances they grow up in,” he notes.
At this point, he works with his mother giving him help to finalise the preparation of the food.
However, he plans on growing more the business by opening a proper working office once he has made enough capital.