Shell Namibia is projecting an even bigger growth in their sales figures from the V-power campaign this year.
Last year the V-power campaign brought an 8% growth in sales against the 2010 sales figures.
In their line of always upgrading their products to a new level, Shell Namibia have launched the V-power campaign 2012 at a Formula 1 themed event at Go Cart in Windhoek last week.
Shell V-power is one of Shell Namibia’s premium fuel products, which is designed to give more power to the car; giving it its best performance and fuel efficiency.
“V-power cleans and protects the engine against corrosion and build up of deposits, thus giving the engine a longer life, and your better performance and fuel saving capacity,” Davis Maphosa, retail manager of Shell Namibia said.
The launch of Shell V-power marks the beginning of a three-month promotion ending 30 September whereby a lucky customer of Shell Namibia products can win a trip to the F1 Grand Prix in Abu Dhabi.
Shell Namibia has also embarked on a brand update nationwide in their station in the aim of keeping their products and image evolution.
Mona Liza Garises, corporate communication manager of Shell Namibia stressed the importance of keeping their products upgraded at all times in order to enhance the quality and security of their customers’ lives.
“Putting safety at the top of our agenda has always been Shell’s policy. This has been an area where we are not prepared to compromise upon and we have maintained our stance on our policies and procedures,” she stressed.
She also added that Shell Namibia has recently been awarded the Goal Zero Award for Zero LTI and Zero significant incidents from 2008 until 2011, a record with Shell Africa.