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VIGO settling in well

by Linekela Halwoodi

The new non-alcoholic soft drink, VIGO, known as ‘young people’s beer’, now on the market for less than two months has seen nothing but positive response.
The beverage is seen as an alternative drink for adults who are looking to have a good time without alcohol.
“Our first figures are positive because it is new, unique and is ours,” marketing innovation manager, Barbara Erdt said.
She added that it is too soon to determine whether the drink is promising as the team will be monitoring the drink for at least six months before they can clear it as one of their favourites.
The two flavours come in 330ml bottles that resemble the new Club Shandy bottle’s design and have already gained a likability with the public in the capital as they call it the ‘non-alcohol drinkers’ beer’.
The drink only became available countrywide this week, as it was only distributed to national accounts like Woermann Brock and metro’s. The team is also considering distribution to specific selected shebeens countrywide.
The two flavours; Wild Orange (Eguni) and Marula contain carbonated water, sugar, malt extract, citric acid, flavouring and ascorbic acid.
Both drinks seem to have grown favourites already as people find it hard to choose the best tasting one.
During its first presentation to the general public, Namibia Breweries Limited (NBL) had a stand at Wernhil Park as well as in Maerua Mall where the public took part in the tasting of the product and had nothing but praise to NBL.