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Pewa scales high

by Kaula Nhongo

Acclaimed and revolutionary manufacturer, Twapewa Mundjanima-Kadhikwa (32), the lady behind the Pewa brand is on the verge of becoming a part of history once again by becoming the first woman in Namibia to manufacture, facial products of a whole new brand.
“There will be an exclusive range of facial products which will be available in pharmacies end of May. The products will range from facial cleansers, scrub, make-up remover and eye cream to mention a few,” Pewa says.
She is also introducing a range of colour cosmetics which include press powder, foundation, mascara and eye liners.  
Her dream has always been for Namibians to be proud of their legacy and make use of all the natural products in their country. Her new products which will be 80% organic are made using marula and ombeke oil found in the North.
Twapewa’s main concern is that Namibians do not really support locally produced products as they prefer international products.
“Why are we not proud of our own country and our own culture?
Namibians should learn to support their own products. Why are we attracted to our investors but not attractive in our own country? Our own two million people can fully well buy our own products” she laments.
Her biggest challenge has been product development since there are  no locally made facial products in Namibia compelling her to import machinery from overseas which is very expensive.
Competing with international brands has also been a setback as most locals prefer international brands as compared to hers.
Rather, her most trusted  clients have been  from overseas who hear about her products and come to buy them some coming from as far as Germany to purchase her products.
Twapewa has created and continues to create employment with eight full time employees fully dedicated to her manufacturing department.
She is hopeful that her new range will also create employment for a lot more people as beauty therapists will be moving around the country promoting the new range.
“Entrepreneurship is the solution, people should learn to start their own businesses and help the country grow. Government has done its part now it’s up to us to support each other and be patriotic. People say we are idiots we are not proud of our products,” Twapewa asserts.
She encourages Namibian women to take their own initiatives as “women have a special touch and a special approach in business.”
Hard work, perseverance and  focus makes her motto.