AfroPop boy band, PDK, has finally received its Video Evolution (VEVO) status on the video hosting service.
Vevo is a joint venture between, Universal Music Group, Sony Music Entertainment and Warner Music Group.
Speaking to Vibe this week, the P of PDK, Patrick Mwashindange said that the group applied for the channel in December last year when they released their latest music video titled ‘Ondjema’.
“If you are an independent artist you need to get an aggregator and in this case we had Vydia. That is how we applied. For the content to go on Vevo it has to be vetted first. They check the quality of the video and the song itself.”
“You also need an international song recording code and a video recording code. In Namibia it is rare to find a companies that sell those codes. We had to get all these things from other countries,” Patrick said.
Patrick said the codes are used to track the songs where it is paid in order for them to get their royalties.
He tells Vibe that Vevo owns the rights to the channel and uploads the content artists send, and this is for quality control.
Patrick adds that being on Vevo is an advantage for the group as they will be able to claim royalties from Vevo for their content, as it provides advertising space.
“Ondjema is the first video on vevo. We are finishing another video that we shot in December. Hopefully it goes through as well,” he said.
He said that PDK being on Vevo translates to international recognition, “some people are on Trace or Channel O and to be on an exclusive Youtube video channel that not just any artist can be on is a big deal for us”.
Patrick said that their new listing will require them to be consistent with their content.
The group said that it will release an album between August and December.
Their current album is available at Panamo in Walvis Bay, Antonio’s Art and Kandenge Music Shop in Windhoek, while fans in Ondangwa can pick up a copy at My Three Sister mall and Kapana Service.
Street House Oshakati also has the album in store.
The group has listed its album on Amazon, iTunes, Spotify, Apple music and Shazam.