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Going digital cuts the cost of starting and running a business

18/10/2017
by Fanie Steenkamp
Business

Being online as a business is no longer an option, it is a requirement if your product is to meet your consumers where they are, and the growth in technology has made it so easy to be online, you can practically start and run your business for free.

The majority of Namibian adults own cellphones, of that, many are smartphones and these users are the ones that business should aim to target. The average user of a smartphone spends over three hours a day on the internet and a further two hours on social media – making online a worthwhile space to meet the consumer.

Fanie Steenkamp, Head of Commercial Banking at FNB Business shares a basic cost-effective toolkit that your business can implement.

Website – One can buy a domain name and you can then host a site for a minimal amount per month; these usually come with an email linked to the domain. If you don’t have the money to do this, you can use free online platforms that allow you to open and run a website for free.

Communications – Social Media platforms are free, pair that up with apps that allow you to call, message, and conference at next to nothing and you can be in contact with clients online while keeping your operating costs for business communications at a minimum.

Advertising – The rise in digital has allowed for affordable and targeted advertising at a fraction of what you would pay for TV, radio or print. The trick is to also allow the customer to be redirected to your home website and ensure that the process for him to take up the product to be really easy.

FNB App – The FNB Banking App for business allows business owners to link their smartphone to their Online Banking Enterprise profile and make payments and authorise transactions anytime, from anywhere in the world. It gives business owners the peace of mind to be able to manage their business's financial needs with dual authorisation and dual administration capabilities, without compromising security. The Online Banking Enterprise is a digital banking solution that allows business owners to bank 24/7, wherever they are. It is secure and easy to use, with a comprehensive, efficient and cost-effective range of services designed to address the business’ specific banking needs.

“Effectively, the use of digital enables a business to drastically reduce the cost of operating by taking away the administration angst and reaching a greater number of entrepreneurs over wider geographical area, which in turn frees you up enough to spend time fine tuning your business offering,” concludes Fanie.