Continued development leads to success

Forty-seven-year-old Namibian radiographer, Renathe Gawanas, from Katutura, Windhoek, is one of the first female entrepreneurs to establish her X-ray services centre.

Fifteen years ago Gawanas made a bold decision to quit her job. She took her pension fund and invested it her own business. Today, she is the sole owner of Medical X-Ray Centre CC.

The company employs ten full-time employees - eight women and two men. “We also offer technical medical training to university students on how to operate the specialised equipment,” says Gawanas.

Medical X-Ray Centre CC provides medical imaging services through the use of x-rays, mammograms, and sonograms. “These machines allow doctors to see internal organs and detect life-threatening diseases, such as tuberculosis, cancer and heart diseases,” said Gawanas.

Headquartered in Windhoek, Medical X-Ray Centre CC has four branches. Two of these are located in Windhoek’s most prominent suburbs, Katutura and Khomasdal. The third and fourth branches are in Gobabis and Keetmanshoop.

Passion for medicine

Her desire for radiography started at a young age when she was a learner at A. Shipena Secondary School in Windhoek. The school at that time provided learners with career guidance tours to various organisations. It was a visit to the Katutura State Hospital that changed her life. As from that moment she knew the career she wanted to pursue.

After completing her secondary education, Gawanas applied to some universities abroad. At first, she applied for a radiography course at the University of Cape Town in South Africa but was referred back to Namibia for practical experiences. Fortunately, Namibia was about to open its first radiography school.

“I graduated from the University of Namibia in 1994 and went to study diagnostic radiography and radiotherapy at the University of Witwatersrand in South Africa from 1995 to 1996,” she said.

 

After graduating, Gawanas was employed in the Radiotherapy Department at Dr A.B. May Cancer Care Centre from 1997 to 2002. She provided treatment and counselling to patients until she began her practice in 2002.

While working at Dr A.B May Cancer Care Centre, she noticed the lack of X-ray facilities in Windhoek. “There were complaints from doctors and patients at private medical centres in Katutura and Khomasdal. They said that X-ray services were out of reach for ordinary residents, as the only two X-ray centres were at the Roman Catholic Hospital and the Medi-Clinic Hospital in Eros,” said Gawanas.

“I saw a market niche and decided to go for it,” she said.

She opened her first branch in Katutura in 2002. With the help of Bank Windhoek’s Emerging Small and Medium Enterprises (ESME) Finance branch, she began two more branches after that; one in Khomasdal in 2007 and the other in Gobabis in 2011. Three years ago, with expansion in mind, she sought financial assistance from Bank Windhoek’s ESME branch and expanded to Keetmanshoop.

Windhoek’s ESME branch caters for Namibian entrepreneurs with the potential to contribute positively to the country’s economy. With its new improved service offering, entrepreneurs can now gain access to finance and conduct their business banking activities at one convenient location.

“Gawanas is a qualified radiographer with extensive experience in the health services industry. She studied this market very well and knew what was required to improve services in this untapped market,” said Bank Windhoek’s ESME Finance credit and sales manager, Aune Hamukonda.

Challenges faced

When Gawanas started her business, she said that she thought she knew everything. But to her surprise, she needed to learn a lot more. “My university studies assisted in my profession, but I had a thirst for more knowledge,” she said.

Gawanas decided to attend seminars, lectures and read extensively to broaden her knowledge and skills. She later joined professional business organisations with the aim to improve continuously.

This has allowed her to change and reorganise her business to face new challenges. “Being able to adapt to a changing economic environment plays a vital role towards the success of the business,” she said.

Gawanas added that aspiring entrepreneurs should follow their dreams, accept advice and guidance from others. “Surround yourself with a strong support network and continue to learn,” she said.

As for the future, Medical X-Ray Centre CC plans to expand its services further. “We have begun this operation in three different regions. The strategy is to be able to cater for all 14 regions in Namibia,” she said.

concluded that with Bank Windhoek’s ESME Finance branches’ support, the future looks bright for her business.