Award winning singer Adora Kisting has taken a different approach - she now focuses on corporate gigs. Former VM6 member, Adora who has been in the music scene for some time now, said that she and her management have come up with a different strategy that will enable them to penetrate into the industry.
“I have been in the industry for a long time. I still ﬁnd myself at a point where l have to explain to people who I am and what I do. “One thing we have realised is that one cannot do the same thing over and over again in Namibia. People get tired watching or listening to the same things,” she said.
She further told Vibe that although some companies do not see the need to invest in local talent, they still surprisingly continue advocating for corporate social investment. “I am very grateful to companies such as Power Play and Coca-Cola. They are trying hard to invest in local talent, but it is still sad to see that other businesses do not see the need as they do in other industries that also have the potential to create job opportunities,” she noted.
Adora added that some local companies prefer scouting for talent from other countries rather than building and uplifting the local industry ﬁrst. “It is funny how some companies would prefer paying an international act loads of money for performance, but when it comes to us Namibians, there is always a lot of negotiations.
“Let me say you quote N$5 000, organisers will still expect you to bring down the price to N$2 000 forgetting that we also have bills to pay, we need to eat, dancers need to be paid and all those expenses,” Adora stressed. Although she has decided to focus more on live performances she further mentioned that equipment is quite expensive. However, she has managed to purchase at least one equipment at a time.
According to Adora, local DJs and radio stations are also not assisting in building the Namibian industry but are rather killing it.
“How do local DJs get it right to play international music at local events? Sometimes I even get so excited just to hear my songs played on the radio because I barely hear them. “We need to stop with this favouritism issue, it’s not fair,” she said. Apart from diversifying the young butterﬂy will also be releasing another album titled ‘As I am” in December this year.
She will also perform on international platforms like the Northern Cape, as well as at the Diamond Festival this year. “We have decided to release the album in December. But for now we are busy promoting the album by releasing singles, just for people to get familiar with the songs before dropping. There is no point dropping an album and people listen to two or one songs and that’s it,” she explained.