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From Free Friday to Free Money

Mon, 3 October 2016 17:33
by Johanna Mafwila


Most popularly known for their hit single “Heavy Friday”, Cool Under Pressure (C.U.P) is back, but this time they are hitting audiences with a teaser before the actual album, which is expected to drop later this year.
William “Willy G” Shilamba and Dalmau “Ice” Hamaambo formed C.U.P over six years ago. Their single Heavy Friday became an instant hit and was being played at every party with fans singing along word for word.
FreeFridays is a marketing strategy used by the duo that entailed dropping a single every Friday over a five-week period, so as to keep fans enticed before the release of their second album titled “Free Money”.
After a five-year hiatus the two have finally returned with their classic style of making audiences get on their feet and dance the night away. A testament to this is their recent performance at the first Katutura Beer fest as fans sang along to their “Atata” song featuring the wonderful Suzy Eises.
“We noticed a lack of hits in the industry since our official comeback, which was earlier this year, since our single “Heavy Friday”. We had to overshadow that and also bring new hits to create awareness for our rebranding,” said Willy-G.
The Free Friday’s campaign saw songs such as “Rukuao” featuring upcoming Nga-I who raps in his native Oshiherero dialect; “Ilonga” which features the sounds of Samuele and Mappz with their masterful lyrics; not to forget “Go Blesser” and “Chill n blom”.
The duo went on to add that despite the songs being such fan favourites they are unfortunately not on the final album, but are instead meant to give audiences a taste of what is yet to come.
“We wanted to give people something to listen too, something to drive too and something to party too. We got tired of people always asking us ‘when’s the new music coming out’,” said the duo.
The Free Money album is expected to drop during the course of the festive season with the C.U.P team having worked with local greats Paradox and northern based producer Swaii.
Their much anticipated head gear is currently the rave of the town, with many people wanting to get their hands on the gear.
But the two young men are adamant that the gear will only be available to consumers during and after the launch party of their album.
“One guy offered to give me his hover board in exchange for my cap, but I refused and told him that he had to wait just like everyone else,” said Ice.