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Nam Music Videos slowly stepping up to the plate

Mon, 6 June 2016 16:10
by Johanna Mafwila

Musicians now have many studios and creative directors to choose from when making music videos, and lately it seems they have found just the right people to help them choose the themes and locations for their music videos.

These all comes as Tate Buti, Oteya and Maszanga’s releases of their long awaited music videos.

The fourth of May saw Tate Buti dropping the much anticipated video for his song “Intotila”.  After weeks of constantly looking online just to be disappointed by only finding the teaser for the music video, the excitement finally set in as the three minute video was finally uploaded.

In all his time as an artist, Tate Buti’s videos have never disappointed and “Inotila” is no exception. He has officially changed the game by bringing us beautiful ladies, an endless ocean, yachts and all white beach wear, taking the all-white dress code to the high seas, in the new video.

This video deserves nothing less than a 4/5. It’s good to see that Tate Buti has moved up the ladder from his usual video style and is showing his fellow artists how to step-up their level of creativity when it comes to video production.

Germany based Kwaito artist, Ees (I suppose it is Ees meant here. Konjore), in collaboration with Gondwana Collection and Tafel Lager, has yet again been able to show the world just how beautiful Namibia really is with his latest video “Sundowners”.

The video was released on the 19th of May 2016 and if you’ve been in search of a laid back song that promotes putting your feet up, grabbing a beer and putting a few chops on the grill while watching the sun set either on a roof top or by a dam then look no further. This son of the Namibian soil has done us proud yet again and deserves a 5/5.

Ogopa Butterfly’s very own Queen B, Oteya, has released a video for her hit song “Let it burn” on the 26th of May. “Let it burn” is a song about how a woman has found a man who has ignited the fires of love in her and she sees nothing or no one stopping this fire that is engulfing her, but the video tells us a completely different story.

He wakes up. Leaves her a note by the side of the bed. She wakes up. Reads the note. Smiles. Takes a shower and goes sightseeing in what looks to be the city of Dubai. After a few hours she returns to find him seated with two glasses of wine.

The video tells us nothing of the love she has for him; there is no chemistry between them and we don’t see how it is that he even ignited this love. Video quality is on point as always, but it lacks in concept, more time should have been spent at the drawing board. A dissapointing 2/5.

Another video released in the month of May is “Carolina” by Maszanga, which was released on the 29th of May 2016. The three men have returned and all we can say is, ‘Thank you for gracing our ears with your wonderful melodies’.

Gratitude aside, the video is very confusing and only after watching it numerous times did the concept really sink in. They sing about how they met this girl, Carolina, as kids and how she stole their/his heart, but the images that accompany the lyrics tell a different story.

The part that throws one off is when the second vocalist is seated at the bar drinking Blue Label Johnny Walker with one of the most sour expressions to cross any television screen in a long time, this scene should have been edited out as it plays no role in telling the songs story. Another disappointing 2/5.

The first of June sees another rookie artist, Boet, release his video for his song “Shambekela”. Using his village homestead as a backdrop for his video was nothing short of a brilliant idea. “Shambekela” is derived from an Oshiwambo proverb, “Shekupe pamba taamba, wapewa shambekela” said Boet.

The dance moves, the scenery and the insight into the Owambo homestead is something not new but the way the task was undertaken is refreshing.

The story line of the video is short and seemingly rushed as most of the video is centred around the dance moves of the artist and his dance crew, leaving the viewer wondering if the story of him being chased by the father of the girl was a last minute placement after discovering they didn’t have enough footage.

The story board could use more work and in future the story being told by the video should be in unison. A moderate 3/5 for this refreshing video.

The videos show growth in not only the artists but also the video production teams. Namibian music is headed to the top and the quality of our videos is constantly showing that.