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Radio Is The Preferred Medium For Receiving News

By:Nghiinomenwa-vali Erastus
In a survey conducted last year, Vision Africa Research Services has highlighted that 40,7%people depend more on radios for their news and other information.
The Internet was the second source at 23,6%, followed by TV. Newspapers are the third source of news.
The survey results are contained in the Communication Regulatory Authority of Namibia’s 4th Quarter Report for 2022, which was released at the end of the Q1 2023.
The survey suggests that “radio is the preferred medium for receiving news among consumers, followed by the Internet and television, respectively”.
As of the end of Q4 of 2022, the total number of active broadcasting licences issued by CRAN amounted to 37.
The regulatory body explained that the broadcasting and other media are not only facilitating information flow but they are also influencing public views.
“Broadcasting and media play a crucial role in shaping public opinion and informing people about current events,” the report says, adding that with the rise of digital media and mobile technology, people have access to a vast array of news and messaging apps at their fingertips.
The survey was done to uncover people’s media consumption habits, identify the popular sources of news and messaging apps, and explore how people use these platforms to stay informed and connected.
The survey found that the majority of radio listeners tune in to the radio during the hours of 5 am to 8 am.
According to the results of the interviews conducted, a significant proportion, specifically 97%, of the respondents, reported using WhatsApp as their preferred instant messaging application.

Nghiinomenwa-vali Erastus

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