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Embrace Corporate Social Responsibility For Mutual Benefits – Bank Windhoek MD

By: Nghiinomenwa-vali Erastus

Bank Windhoek’s Managing Director, Baronice Hans says corporate social responsibility establishes a mutually beneficial relationship with communities.

This, she said, consequently paves the way for a prosperous and sustainable future.

Hans was speaking at launch of the 23rd edition of the Bank Windhoek Cancer Apple Project.

She added that “the success and growth of any nation are intricately tied to the well-being of its people”.

She further emphasized the bank’s commitment to social purpose is deeply ingrained as it strives to realise its vision of creating sustainable value for all stakeholders by partnering with customers, employees and communities.

“Our collective efforts can foster positive change,” Hans pointed out.

The Bank Windhoek Cancer Apple Project has raised N$33.9 million for the Cancer Association of Namibia since its first donation of N$250,000 in 2000.

The Bank Windhoek boss said the project is one of the country’s most prominent corporate social initiatives, aiming to make a tangible difference in cancer patients.

According to the Cancer Association of Namibia’s (CAN) Chief Executive Officer Rolf Hansen, the association’s work has resulted in 991 men being screened for prostate cancer, with 21 cases referred for treatment during the past reporting year ending on 28 February 2023.

Additionally, 3 634 women underwent screening for cervical cancer, leading to the detection and referral of 53 cases for treatment.

Thus, the Bank Windhoek Cancer Apple Project’s collaboration strives to create a channel for individuals, businesses and organisations to contribute their time, resources and donations toward fighting cancer in the country.

CAN also partnered with the Dr. AB May Cancer Care Centre and sponsored biopsy kits that enable early detection of breast cancer, leading to better curative outcomes for breast cancer.

Hans also explained that CAN’s efforts inspire their commitment to corporate responsibility.
“Their impact is far-reaching and transformative, from creating areas ensuring the environment for screenings to being a trusted partner in cancer care,” she said.
Hans updated that the bank’s support for the health sector extends beyond the Cancer Apple Project, revealing that Bank Windhoek has financed the renowned Namibian Oncology Centre in Windhoek.

The facility, which opened its doors in 2015, provides healthcare, offering progressive, comprehensive cancer care through advanced treatment modalities while prioritising early detection, treatment and prevention.

Hans said the significance of proper health care cannot be underestimated as it contributes to the nation’s overall national developmental goals and the UN Sustainable Development Goals (SDGs).

The 2023 Bank Windhoek Cancer Apple Campaign, is titled hashtag “HeroesUnite”, acknowledging that a united country can overcome challenges.

According to Hans, this is by “channelling our strengths and contributing to a cause that impacts millions”, adding that collectively light can be brought into the lives of those battling cancer.

The project encourages contributors to visit its e-Apple platform on the bank’s website, offering donors the option to purchase physical or virtual apples and apple juice.
The apple cost remains N$5, the apple juice is N$8, and buying virtual apples starts at N$5 each. Email:

Nghiinomenwa-vali Erastus

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