Artists aim for international grounds

2016 could be the year for going international, if local talents and their New Year’s resolutions are anything to go by.

With the second half of the first month wellunderway, artists have already set up their stalls for the year. For a few, this seems to be to break out of the Namibian bubble.

Former half of Gal Level, Freeda, says she plans to expand her reach beyond local borders before the end of the year. “Planning is extremely important. Like the wise saying goes ‘if you fail to plan, you are planning to fail’. I want to make it internationally. Our music has already broken boundaries, and is playing on channels like MTV 2. It is about time we started hitting that market more often, just like the other African nations are doing,” she stated.

She has not set aside any personal fitness resolutions because that already falls into her daily routine as part of keeping her image. “Other than my music, I don’t really have any resolutions. My image is my bread and butter, so I work on that by default. One thing I am aiming for of course is to get a brand-new custom-made car, and I am well on my way to achieving that,” enthused Freeda.

With the Kora awards being help in Namibia this year, this may very well be possible. Komuthima Gwomeya hitmaker Blossom has similar resolutions, stating that she would like to travel the world more in 2016 in order to expand her network.

“I will announce my next destination soon, but what I can say is that I am about to travel to one of the hottest places in the world soon. The more of the world you see, the richer you become. Experiencing other cultures and perspectives becomes a reward to my own life,” she noted.

The NAMA winner said she would also like to exercise more, eat healthier and connect with her fans more this year. She says hosting her own show and making music which gives her fans a glimpse into her life is a way to do that.

Local musician and producer Mjay said he had less grandiose plans, but all he is simply focused on is to increase his studio fees.

“The problem we have is that we get artists who come into the studio without an idea for a song. They get the beat, and spend hours trying to come up with what goes on it. At the end, you as the producer have to help them out. And it wastes time. As we increase in our quality production, we want to start charging more as well to reflect that. There is not a lot of competition in the country. We have the big artists like Exit, Gazza and The Dogg, but those trying to emulate them lack in creativity,” he stressed.

He added: “I think pushing up our fees will encourage artists to be more creative. I don’t have any grand plans, I just want to build on what I did last year. I don’t have any other job, only music. I don’t want to divide my attention because I will not get the reward I deserve that way. All the money which I have spent on my music, I want to get it back.”

Meanwhile, Lioness signer Promise agreed with these sentiments, stating that “my focus is to work harder than I did last year. People responded positively to me, and now I want to go and perform in the places I haven’t been before. Places like Keetmanshoop, Walvis Bay and Outjo. There has been a lot of support from those places, calling me to go there, so I am excited and ready to go. Outside of music, I would also like to start my own business, which I plan to unveil very soon,” she beamed.