Currently working on an electro dance music album (EDM), local DJ and producer, KBoz, believes the genre is a vehicle to a profitable multi-racial crowd in clubs and parties.
As a set of percussive electronic music elements generally produced for use by DJs for primarily dance-based entertainment environments, such as parties, nightclubs and at live sets, electro dance music is currently en vogue in uptown clubs like Jokers and Club London, and the producer is looking to cash in.
“Nowadays the parties uptown are driven by electro dance music and I’m currently finishing an album suited for that scene. I don’t think I will be doing anymore tribal or traditional house music, because the electro dance music is where the money is,” said DJ KBoz.
KBoz supported his claims by stating that the electronic dance music driven parties boast a good cosmopolitan and broad-based attendance, and are unusually sponsored by beverages companies like Smirnoff, Vodka, Kleiner Keiler, Jagermeister and others.
“The attendance is good because these parties are well-funded and those who are in attendance are actually people who are willing to spend and dance to the music. These are the scenes I’m targeting with my music. I already have an invite at a club for a strictly EDM set,” brags KBoz.
With regards to buying music, KBoz concedes the market is complicated and is quite an anomaly. “People who love this kind of music don’t buy album as they prefer singles. If the single is hot, they will buy and there is no point in releasing an album at once because they will only listen to a certain songs. The trick is to sell them those specific songs as singles,” he says.
Lifetime club disc jockey, DJ Droopy of Club London says the fast life of the new generation is responsible for its explosion in Windhoek’s.
“The new generation is fast and demanding, they like to go with the trend of the moment. Due to these demands as a club we are currently electro dance music driven, even if we are to play an RnB song, we have to put a fats beat to it,” says Droopy.
To further strengthen his point, Droopy cited prominent South African djs Euphonic and Dj Fresh who have both switched from traditional house to electro dance.
“It takes us three to five months to get a booking with DJ Fresh of Euphonic since they went into electro dance music, that just shows how popular the genre is. At the colour party last month, there were DJs of all races, but the music was all EDM,” he says.
Local-based Ragga and Dancehall artist, Faizel MC, is sceptical of the rise of the genre, attributing it to the influx of European tourists into the country.
“Clubs in Windhoek are now constantly playing electro music because of the presence of tourists. I think it is a wrong move because we should be giving them a taste of our own music, but yet if you go to Club London or even the Warehouse is all electronic dance music,” he argues.