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Other Articles from The Villager

GMP, Mshasho anti-female?

Mon, 21 July 2014 21:14
by Charmaine Ngatjiheue


GMP and Mshasho are arguably the leading music labels in the country and most probably the longest in the industry.
However one would be forgiven for thinking that these two music labels owned by both Gazza and The Dogg do not have space for female musicians as they rarely sign women musicians in their stables. Gazza has only signed Blossom a few years ago during her early stages in the industry but they could not last because they had a number of things.
“I signed Blossom, but then we failed to agree on the money that she wanted so she left,” said Gazza.
The GMP owner also mentioned that female artists are not all about the hard knock life; instead they want things to go smoothly for them without putting in the extra work and commitment.
“Although female artists are talented, they are not hustlers and this industry requires patience, commitment and people who want to succeed. People perceive the local industry to be like that in America in terms of financing” he said.
Gazza also said investing in an artist needs to go beyond the usual parameters and if an artist cannot afford it, then he will simply not sign them up. He also stated that artists do not usually think about the money involved throughout the duration of the contract.
“I have to go in-depth and get to know an artist personally when I sign an artist. It should be worth it to invest in the person but artists, both male and females do not know how much money is involved. I would want to allow an artist to show case his capabilities” said Gazza.
Gazza also added that because of the money involved with the signing of an artist he cannot take the risky to take in a struggling artist as it will costly on his part.
“That pressure will not do an artist good and thus the artist will not be on top of his game. The artists will always be worried about not failing” he said.
Speaking on behalf of Mshasho, Knowledge Iipinge the Mshasho Manager argued that female artist are not marketable.
“Basically we have not found any female artists who is commercially viable and meets all our requirements. We have been searching for female artists but when you look at an artists, you need to know if they are commercial viable” said Iipinge.
He added that if they had it their way they would sign Sally.
“Sally is both suited for corporate and local events and she knows how fit herself for every occasion. We are looking for those qualities in any female artists we encounter” he said. Iipinge added that an investment in an artist should pay off at the end of the day, “You look at these things as an investment, you want to break even and I would not invest in an artist if I know they will fail,” he said.