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Other Articles from The Villager

What every customer wants

Mon, 7 July 2014 02:24
by Mr. T
Columns

Selling is not about taking money from the customer. It’s about the giving of yourself, goes the saying. Customers want solutions to their problems, right? Well, yes, but that’s what they want from what you’re selling. What do they want from you, personally?
Most of the time I have been wondering why, even after we get the poor service we still run to the same people. There is a restaurant in Soweto, which resembles exactly what I am talking about today. You go for lunch, you might miss it because it’s finished but I assure you the way the patrons treat you, you will find yourself at the same place the following day.
I therefore discovered that it take about the following points to satisfy your customers;

1. Excellence
Customers want you to give them your best at whatever you do. Note: They want “your best,” not “the best.” What is “the best” always depends upon your viewpoint. “Your best” is measuring your performance against what you’re capable of accomplishing. The personal touch and understanding matters most here.

2. Consistency
Doing business today means coping with hectic change. In the midst of so much uncertainty, your gift of consistency doesn’t just give your customer one less thing to think about; it makes you a haven in the midst of the craziness.

3. Attention
Attention is more than just answering the phone. It’s attention to details, it’s attention to future needs, it’s attention to where you can help the most. Your attention tells customers that they are truly important in your life. There’s no greater compliment.

4. Empathy
Empathy means seeing the world from someone else’s perspective--understanding how he or she thinks and feels about the experience he or she is having. Giving empathy is opening yourself to deeper, stronger relationships. Empathy is the root of all friendship.

5. Appreciation
When you truly appreciate your customers, you put them first. You look for new ways to serve rather than new ways to sell. Remember: Your customers are the only reason you’re in business. It’s always about them; it’s never about you.