Bank Windhoek will not reveal the new exciting initiatives for its 2014 edition of the Cancer Apple Project, saying it is too early to make it all public.
This being its 13th year running, the project is usually held early in the year around March but this year, it is slated for June.
The head of corporate communication and social investment, Riaan van Rooyen told The Villager this week the new initiatives will only be revealed as of the 2nd of June when the 2014 edition of the project will be launched.
“It is really great to see how the public cannot wait to support the cancer sufferers through the Cancer Apple Project. We are finalising the plans for this year’s edition and exciting new initiatives will be part of it, including certain changes that have been necessitated with regards to the growth of the project,” he said.
Although the bank is likely to change the way apple fruits will be distributed to individuals and businesses this year, the fruit will still represent the message of ‘eat healthy, live healthy and prevent cancer’.
At inception, the project raised N$25 000 for the Cancer Association of Namibia (CAN) but this figure has grown to over N$10m as of last year, in aid of the cancer sufferers in Namibia. Last year, 900 000 apples were distributed, placing huge strains on the bank for their transportation and distribution.
Asked what motivates the project’s consistency and sustainability drive, van Rooyen said, “It would not make sense to stop the project when it has been so successful in its objective in Namibia. As long as cancer continues, we will not stop the fight against this dreaded disease.”
“Bank Windhoek will this year allow other companies to partake in this initiative from whichever level. We thank Fruit&Veg City, NamPost, FedEx Couriers, H&H Furniture Removals, Radio Wave, PwC and Maerua Super Spar for their unselfish support”.
The reason for conducting the project campaign midyear is, according to van Rooyen, in accordance with the bank’s wholesale supplier.
“Bank Windhoek assures the staunch supporters of the Bank Windhoek Cancer Apple Project that the project will definitely take place. However, upon the advice from our wholesale supply partner, Fruit&Veg City, it will be more beneficial if the project starts later in the year”.