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Bringing new kwaito fashion

Mon, 3 March 2014 03:58
by Charmaine Ngatjiheue

With his ‘New Fashion’ album, Orizza brings new kwaito fashion, or at least that is what he would like all to think.
And with such an album title, one would be forgiven for assuming the artist would at least seek to have a totally different concept to kwaito but in this, Orizza sounds as redundant as most kwaito artists. No wonder they fail to stay pertinent within the music industry!
‘New Fashion’ comes across as just pure entertainment, no doubt. However, it immensely lacks creativity, making it a total bore. Such albums are highly likely purchased only by the artists’ close friends and family, which in public assumption, it is a waste of all the time they must have spent putting the work together.
Only the strong survive the music industry and upcoming artists need to release top notch albums that can separate them from the pack. Sadly, many fail to do so. This sentiment appropriately applies to Orizza.
The album cover is well-designed, alright, but it is off-putting, as there is just a little too much detail. I honestly forced myself to listen to each song in this 17-tracked album till the end. But I must admit, there were a few songs I actually liked.
Take Track 3, ‘Ndayanale’, is an example. It is loosely translates to ‘I’ve already left’ and has a cool, flowing rhythm to it that resonates as it ends but and I must point out; it made me wish I understood the rest of the things he was singing about.
I, however, cannot help wondering why in Track 4, ‘O’kwaito’, he says, “...tambulyeni okwaito...” while fails to portray the true essence of kwaito in the song.
The cover track, ‘New Fashion’, has interesting word play and different tones that keep changing with every note sung. That gives the album the oomph it should have had to the end.
For a little bit of Shambo, kwaito and a touch of house, listen to Track 8, ‘My Life’. The Qonja who brought us ‘Koek n Jam’ back in the day but now prefers to be known as Samuele, is featured in Track 9, ‘Konga’.
Believe it when I say any artist of any calibre cannot go wrong whenever they feature Qonja. The guy is the added stabilising factor that makes any song a hit, if you ask me.
Oh, by the way, whoever said singing slow was sexy did not clearly explain it to Boet, featured in Track 14, ‘Windhoek City’. Boy, what I experienced while listening to that track was beyond boredom.
As for the rest of the songs, I’ll let you be the judge, because I do not want to leave an entirely negative impression of the album with you. Bon appetite (or what is it they say for music?).