After losing two of his albums that were under development, on two separate occasions, local award nominated hip hop artist, Kadeen Kaoseb better known as KK, was recently on the brink of giving up on his musical career.
KK is often credited by numerous industry pundits for the resurgence of local hip hop in 2009. This, after he released his Lil D-assisted single, ‘Go Hard’. During that period, local hip hop found itself taking the front seat of media attention after staying in the shadow of its kwaito counterpart for so long.
Although it eventually found its way back to the backseat, hip hop artists in that peak moment, such as Jericho, D-Jay, Paradox and KK himself, found themselves genuinely competing for attention with artists, such as Exit and Gazza. This had previously been unheard of.
KK released his debut album, ‘Genesis’ in 2010 and although the album wasn’t a great financial success, it cemented his place in the hearts of fans. Many expected him to drop another album soon after that but that was not to be.
His long-awaited follow-up to ‘Genesis’, which was to be titled ‘Bucket List’ would be lost after KK’s producer, Prolific Article’s home was broken into and his equipment stolen. KK says he was 80% done with production and was ready to move on to the marketing phase.
“When I heard the news, it just felt like the universe was working against me,” KK submits. “This was especially hard to take because it was happening for the second time. My previous album, which was almost done, had also been lost after Elvo who had been mastering the album, got his hard-drive damaged.”
The experience, KK says, has made him angrier and more arrogant and it will spill into his new releases. After pulling himself together from the edge of early retirement, KK now plans to call his new album ‘Start From Scratch’, as a tribute to his sour experiences and the lessons he has learnt from them.
The album should be released next February and KK is not even targeting the NAMAs this time around. “With all due to respect to the NAMAs, the organisers do not know what they’re doing. I’m not even interested in local awards anymore, I want to go international.”
He plans to do this through shooting music videos and getting his name out on continental and international platforms, such as YouTube and Channel O.