MET launches tourist exit survey
The Ministry of Environment (MET) and Tourism, with technical and financial support from the Millennium Challenge Account Namibia
(MCA-N) launched the 2012 – 2013 Tourist Exit Survey in Windhoek today (Wednesday).
The main function of the survey carried out between June 2012 and January 2013, is to provide up-to-date, reliable and comprehensive information on visitors to Namibia.
The survey indicates 39 percent of the tourist visits to Namibia are for holiday purposes while 27 percent is for business, 25 percent for visiting friends and relatives and 9 percent for other unspecified purposes.
“Tourism statistics are essential for planning and to determine the performance of the Namibian Tourism Sector to enable proper planning for sustainable and competitive growth of the sector”, the Minister of Environment and Tourism, Uahekua Herunga, said at the event.
Also speaking at the same occasion, Director of Monitoring and Evaluation, Kandi Shejavali, said with Namibia’s national development priorities, MCA Namibia’s large investment (US$67.6 million) in the tourism sector recognises this industry’s current and growing importance to the Namibian economy.
“We have been working hand-in-hand with the Ministry of Environment and Tourism and the Namibia Tourism Board to tackle key constraints in the sector and pave the way for Namibia to fulfill its potential to become one of Africa’s leading tourism economics over the next decade”, Shejavali said.
It is expected that the information elicited through this data collection exercise will help compare past trends and set new benchmarks for the tourism industry, especially with respect to tourist behaviour, expenditures and visitor satisfaction perceptions.