NAC launches international marketing strategy
The Namibian Airports Company will soon launch a formal service development programme called ‘Fly Windhoek’ to improve traffic inflows at the Hosea Kutako International Airport.
The initiative will be designed to procure new airline services in a move to deliver passenger traffic growth at Windhoek’s Hosea Kutako International Airport hub.
“Fly Windhoek” will be modelled on other successful European airport initiatives where stakeholders have joined forces to provide a package of incentives to help risk share the start-up of new routes and support capacity growth on existing routes and build charter airline / tour operator supported programs, through various marketing support interventions,” NAC said last week in a statement.
Commenting on the program, General Manager of Commercial Services Toska Sem, said that there is a widespread consensus now rapidly building to liberalise air transport access across African states.
“Accordingly to Sem, it is a good time to remind the international airline community that Namibia is a signatory to the Yamoussoukro Decision (YD) on the Liberalisation of Air Transport Markets in Africa and is open for aviation business. The NAC wants to take advantage of the rapid changes that are emerging across African and international aviation. For example, the Boeing 787 Dreamliner that has now entered airline fleets opens up new possibilities for our capital Windhoek to be connected to other African hubs,” she said.
She added that some of the major European tour-operator led charter airlines will start introducing the Dreamliner into their fleets over the near term.
“This opens up the opportunity to bring direct charter services into Windhoek, which would provide a significant boost to our tourism and hospitality economy. NAC is already seeing the emergence of new low cost airlines coming into the African market, such as the recently launched Fastjet, that is transforming aviation in Tanzania and Kenya. She said that Windhoek is a perfect low cost city break destination which we need to actively sell and where enormous opportunities exist to stimulate low cost passenger growth,” she said.
She added that air transport access is a key driver for regional economic growth and where the successful procurement of new airline services is not just the responsibility of airports alone, but one where all key stakeholders have to come together to present their collective pull factors.
“Fly Windhoek” will serve as the focal point of our air service development strategy, hence the NAC warmly welcome our stakeholders as we take this initiative out to the Windhoek community and then beyond to airlines, international tour operators and charter airline markets,” she added.