The first ever northern Maroela fashion show will be taking place this coming Saturday in Ongwediva with 25 female models and 15 males expected to showcase garments from local boutiques at Maroela Mall.
Speaking to Vibe, founder Leonard Akathingo said the fashion show was initiated to promote local boutiques' clothing situated in the mall to boost their profit.
“We have seen our local business people struggling and going out of their way travelling across the continent just to get the best quality items for their boutiques but still don’t get the necessary exposure or make a reasonable profit” he said.
He further noted that over the years fashion designers have been adamant to showcase Namibian products and it's high time they stepped in and paved the way for entrepreneurs in the clothing business.
“All the mock-ups will be dressed by the boutiques situated in the mall and they will be modelling from escalators to elevators, everywhere,” he said.
The models are between the ages of 16-25.
Apart from promoting local shops in the Ongwediva area, Leonard said the event will have talented musicians entertaining the crowd with live music.
“All the artists will be performing live, we want to cut out this back-track performance thing because I believe it’s a little bit old fashioned. People are now moving into a new direction, in fact live performances demonstrate creativity,” Leonard explained.
Excited about his event, Leonard said his expectations for the event are high hoping for the venue to be packed on Saturday evening.
“We want to be doing this every year because I feel like there is a need for this particular event to take place every year. We have gotten good feedback so far and Shilongo leather is one of our sponsors,” he said.
He added that the models will gain the necessary exposure and also equip themselves with modelling skills after the show.