After The Dogg returned to Namibia with a Hero of the Month award from REEL African, the multi award winning artist revealed to The Villager that he will give up singing completely after his next album is released.
“I am not going to be singing anymore, I will just be promoting my album”, he told The Villager.
The Dogg told The Village that he was not disappointed by the non-win at the MTV Base Awards because the Reel African award is bigger than an MTV Base award.
He continued that he did not attend the MTV Base Awards with any expectations and that he does not do music for awards.
“All I have now is not because of awards. I did not apply for the MTV Base award, they nominated me so it is fine if I did not win”, he said.
The musician, who attended the MTV Base Awards in South Africa where he was nominated in the Listener’s Choice category, did not walk away with any winnings, but however received another award on a different platform.
“I will not sing anymore after my next album but I will continue to promote it because I featured international and local artists,” he said.
He explained that he will try to get the money he invested in the album back, which will be the only the last time he will be doing promotions and music shows.
Currently Mshasho has three other artists signed, being Kp-illest, Chester and Young T.
“I am going to continue working with and mentoring these artists so that they can make it big in Africa,” The Dogg said.
He noted that Mshasho does not have any plans to sign new artists anytime soon as “I sign artists when I see potential.”
The Dogg also revealed that Mshasho does not only produce music, but should be looked at as brand because it specializes in other sectors such as consultancy and fashion.
“We are currently doing consultancy for Omaheke Investment” said The Dogg.
The Dogg got his first taste of fame after the release of his first hit ‘Jesus Otati’ releaed in 2003 and produced by Elvo.
He is often decorated as the Kwaito Master, and first released an album in 2004. He has won music awards both at the Sanlam-NBC awards and the Namibia Annual Music Awards.
He has been the only face of the Mshasho brand until he signed other artists including one of his backup dancers, Chester. The Dogg’s music has reached international platforms as France, England and Canada which has led to several international music nominations since the late 2000s.
For many years after the release of ‘Ghetto Life’, a song by Gazza that he featured on his friendship with Kwaito artist Gazza turned sour, and remained so for years. The two were reunited after a collaborated performance at the Namibia Annual Music Awards to demonstrate that they have squashed the beef.
The Dogg has featured other international stars such as the Late Mandoza, Brickz, Speedy and Uhuru.