From software engineer to being one of the first female artists to own a label in Namibia Taylor Jaye, better known by her hit single ‘Supa Chikita’, has managed to sign three artists to her label, including Ghanaian Rapboi Trizzy and Namibia’s very own Chin Chilla and has aspirations of signing artists from every African country.
This young woman chose to do music at a tender age after her mother bought her a hip hop mixtape that sparked what can now be seen as a never ending passion. Not many local artists have the drive or capabilities to first push for an education then chase their dreams, but this Chikita chose to focus on school and then pursue her love for music.
“I told myself I would get my degree and then pursue my music one day. And now I’m doing exactly that” said Taylor Jaye.
Those who have had the pleasure of hearing Jaye’s EP 780 will know that it speaks to the heart and encourages strength and the will to work hard to overcome all challenges and work towards fulfilling your dreams.
“I started music when I was six at my late grandmother’s house, whose house number is 780. So to pay homage to her and where it all started, I called my EP 780” said Jaye
Finding inspiration in artists such as Wizkid, Rihanna and Michael Jackson, due to their versatility, she takes it a step further and also pulls inspiration from around her and from situations she faces on a daily basis.
“I aim to write inspiring music, yet still pull on the heart strings of my audience by dealing with the various facets of love. But sometimes I just want to make people dance with feel good music” said Jaye.
The greatest challenge the songstress has had to face thus far has been to start up her own music label and parting ways with her South African-based label, thus taking on the role of having to push and create music into her own hands.
She now has her own label called Jaye’s World Entertainment (Pty) Ltd.
“I started my label because I had issues at the previous label I was signed to, for example, I didn’t have control over the type of music I did, hence why I decided it would be best to go do it on my own, so that I would have full creative control of my brand and music as an artist” said Jaye.
Jaye went on to add that she always wanted to give other artists exposure because she believes that people on the African continent are talented but there is a lack of labels willing to sign them.
Rapboi Trizzy from Ghana, Chin Chilla (D twenty 3) from Namibia and Melvin from Zimbabwe are the artists currently signed under her label and they are working on the production of the group ‘MixTape’, which will be the first showcase of their individuality as artists before dropping their solo albums.
Taylor Jaye currently finds herself working on her debut album which will be released later this year, while at the same time working on her video for the much loved ‘Supa Chikita’ single. She is also working on a PR campaign that will see her music being pushed across the African continent.
Despite not going into fulltime work in her chosen career she studied in, she emphasises that having gone through tertiary education has made her better at making decisions that help not only build her business but also her brand.
“Also, I may not fully go into software right now but it will always be part of my company as it grows. The prime focus right now is my music but I still do freelance projects when I have the time. So I can’t say that I will ever discard what I studied I know it will continue to play a role in my future” said Jaye.
With catchy tunes and a drive to help build African music to an international level this young woman is helping to not only give hope to young ladies on the continent by showing them that woman in the music industry can and are able to make things happen and work for themselves.